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Digital Archive Take It or Leave It: Institution, Image, Ideology
Art Zoe Leonard, Survey
Survey, by Zoe Leonard, 2012

Zoe Leonard, Artist
Survey , 2012

Medium
Table, postcards
Dimensions
39 x 72 x 96 in. (99.1 x 182.9 x 243.8 cm)
Credit Line
Private collection, Italy. Installation view at the Hammer Museum, Los Angeles; photography by Brian Forrest

Survey is made up of more than six thousand vintage postcards depicting Niagara Falls. From afar, the work looks like an architectural model of a cityscape, but seen at close range, the postcards align to create an unusual map of the falls. In her presentation the artist shows that souvenirs such as these are mass-produced and yet experienced singularly. Representative of both geographic site and absent sender (as well as receiver), the postcards too represent a site while also marking the distance from it.