Hammer Awarded $100,000 for Westwood Renewal Project

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LA 2050: Arts ReSTORE LA
The Hammer is participating in the My LA2050 Challenge. $1,000,000 is on the line to shape and build the future of Los Angeles. Arts ReStore LA: Westwood is an urban renewal project by the Hammer that proposes to tap into the thriving Los Angeles creative community to revitalize neighborhoods throughout the city, starting with Westwood Village. On Westwood Boulevard, the main thoroughfare in the Village, and adjacent to the Hammer, nearly half of the storefronts are vacant, earning Westwood Village the highest retail vacancy rate in west Los Angeles. Follow the link on our home page to vote by April 17, 2013.

We are pleased to announce that the Hammer Museum will receive a $100,000 grant from the Goldhirsh Foundation to implement our urban renewal project Arts ReStore LA: Westwood. Thank you for the overwhelming support and to everyone who made this possible. The Hammer was one of ten winners of the Goldhirsh Foundation’s My LA2050 challenge, which asked organizations across the city to address our region’s toughest challenges.

“We’re all thrilled to have received LA2050’s arts and cultural vitality grant,” said Hammer director Ann Philbin. “Now it is time to roll up our sleeves, get to work, and show how Los Angeles’ creative community can be a forceful economic driver.”

Arts ReStore LA: Westwood will tap into the thriving Los Angeles creative community to revitalize Westwood Village. On Westwood Boulevard, the main thoroughfare in the Village, and adjacent to the Hammer, nearly half of the storefronts are vacant—earning Westwood Village the highest retail vacancy rate in west Los Angeles.

Our vision is to inspire the retail property owners of Westwood to tap the extraordinary creative community of Los Angeles as a strategy to activate the Village long term. Everyone benefits if these empty spaces come alive with locally produced goods, crafts, apparel, and furniture, and the neighborhood becomes a vibrant community where consumers can buy unique, locally-made products.

LA2050 received 279 project submissions and more than 70,000 people voted to select the ten winning proposals.

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Tags: Arts ReSTORE LA, Goldhirsh Foundation, LA2050, Los Angeles, Urban Renewal, westwood