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A wall covered in posters for President Obama
Hammer Forum

The How and Why of Political Advertising

  • This is a past program
Political Advertising in the U.S.
This video is also posted on YouTube where you can access captions and a full transcript.

Hammer Forum is made possible by the Rosenbloom Family

How does campaign spending work and why are political ads effective? Does this advertising distort our electoral and political processes? How does social media change the way we get campaign information? LMU professor Fernando Guerra and campaign strategist John Thomas join moderator and Loyola Law School professor Jessica Levinson to break down the politics and law behind campaign spending and advertising. The panel will discuss whether this spending distorts our elections, how social media changes elections, and what we will be voting on in March.

All public programs are free and made possible by a major gift from an anonymous donor.
Generous support is also provided by Susan Bay Nimoy and Leonard Nimoy, Good Works Foundation and Laura Donnelley, the Elizabeth Bixby Janeway Foundation, The Samuel Goldwyn Foundation, the City of Los Angeles Department of Cultural Affairs, an anonymous donor, and all Hammer members.
Digital presentation of Hammer public programs is made possible by The Billy and Audrey L. Wilder Foundation.
Hammer public programs are presented online in partnership with the #KeepThePromise campaign—a movement promoting social justice and human rights through the arts.

Hammer Forum is an ongoing series of timely, thought-provoking events addressing social and political issues. 

Hammer Forum is made possible in part by Bronya and Andrew Galef.

Media sponsorship is provided by KPCC Southern California Public Radio.

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