January 22, 2014


Free Admission Day | Saturday, January 25, 2014

In a joint effort to present the arts and culture to the diverse and myriad communities in Southern California, SoCal Museums (previously the Museum Marketing Roundtable) announces the ninth annual “Museums Free-For-All” Saturday, January 25, 2014. The museums—presenting art, cultural heritage, natural history, and science—will open their doors and invite visitors free of charge. This offer is for general museum admission only and may not apply to special ticketed exhibitions. Regular parking fees apply; consult individual museum websites for hours and other visitor information.

Annenberg Space for Photography

Armory Center for the Arts

The Autry National Center of the American West

California African American Museum

California Science Center

Fowler Museum at UCLA

The Getty Center

The Getty Villa (Timed tickets are required. Visit

Hammer Museum

Japanese American National Museum

Los Angeles County Museum of Art (LACMA) (Offer valid for general admission only. Does not apply to specially ticketed exhibitions.)

Los Angeles Fire Department Museum and Memorial (Hollywood and San Pedro)

The Museum of Contemporary Art

Museum of Latin American Art

Orange County Museum of Art

The Paley Center for Media

Pasadena Museum of California Art

Santa Monica Museum of Art

Skirball Cultural Center

USC Pacific Asia Museum


SoCal Museums unites the diverse museums of Southern California in joint marketing and communication efforts to increase visitation and membership in museums in the Los Angeles metropolitan area. SoCal Museums leverages the museums’ collective strengths, working together to reach current and potential museum goers.