Hammer Forum

Political Persuasion: 2012 Elections

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Marking one year until the 2012 elections, we explore the multi-billion dollar election machinery. Two veteran campaign strategists join us for a discussion about the psychology and technology behind political persuasion. Dan Schnur is the director of the Jesse M. Unruh Institute of Politics at the University of Southern California and worked on four presidential campaigns. Bill Zimmerman is a political consultant who has worked on numerous election campaigns and ballot initiatives.

This ongoing series of timely, thought-provoking events addresses current social and political issues.
Hammer Forum is moderated by Ian Masters, journalist, author, screenwriter, documentary filmmaker, and host of the radio programs Background Briefing, Sundays at 11AM, and The Daily Briefing, Monday through Thursday at 5PM, on KPFK 90.7 FM.

Hammer Forum is made possible in part by Bronya and Andrew Galef. 

Public programs are made possible by Hammer Members and the generosity of Bronya and Andrew Galef, Good Works Foundation and Laura Donnelley, and an anonymous donor.