Andrea Fraser

Born 1965, Billings, Montana

Andrea Fraser, Museum Highlights: A Gallery Talk, 1989  

Andrea Fraser makes work that addresses its own social, ideological, psychological, and political parameters as well as the conditions of the institutions in which it is presented. She is known for her biting and often very funny versions of various art-world fixtures: gallery talks, wall texts, welcome speeches. In her performance and video works, she often takes on personae that function both as character studies and as critical investigations of the sites for art, revealing the layers of context and construction (of class, gender, politics, etc.) that ground their very existence.

Museum Highlights: A Gallery Talk (1989), one of Fraser's most acclaimed works, borrows the form and conventions of a museum tour. She plays the role of "Jane Castleton," a fictional museum guide who—in a gray suit and white button-down shirt, with hair pulled back—is at once priggish and unhinged. Fraser has a preternatural ear for the particularities of speech, and initially her tone and demeanor are what one might expect of a museum tour guide. But as she enthusiastically leads visitors around the Philadelphia Museum of Art, her language spins out into a kind of fevered pastiche. Though words roll off Castleton's tongue, there is a disjointedness to her parlance, stemming from the fact that Fraser's script includes direct quotations from a variety of sources, including brochures from the museum's archives, art reviews, Immanuel Kant's Critique of Judgment, and Senator Daniel Patrick Moynihan's 1969 anthology of essays, On Understanding Poverty.1

The tour reaches beyond customary bound­aries in other ways too: Castleton discusses funding and sponsorship and leads her unwit­ting group to the museum's interstices: the bathrooms, the cafeteria, the water fountain (which she praises, with a manic gleam in her eye, for its "formal economy" and "monu­mentality"). She is as enamored of the walls and fixtures of the institutional infrastructure as of the art it houses, her excitement out of whack with the mundane objects to which she points. Castleton's display of affective attachment to the museum makes for an entertaining and screwball character, but Fraser's video also asks whether the pressures placed on art—the superlative claims and displaced desires—are similarly disproportionate. Museum Highlights draws attention to serious questions about the role of the museum in the civic landscape: its pedagogy, aesthetic criteria, and systems of judgment.

Language, power, and performance have remained central to Fraser's practice, and in a later work, Official Welcome (2001–3), she examines a different category of artspeak: the introductory and acceptance speeches at exhibi­tion openings and award ceremonies. Fraser assumes in quick succession the roles of sixteen art-world archetypes—thoroughly researched and scripted—and the speeches are canny in their precision. The introducers pontificate effusively about the power of these artists to, for example, "propose utopian visions," "make space for radical criticality," and "create objects of unfathomable beauty." The artists themselves speak in various voices, some with a put-on modesty if not a kind of indifference and others with pomposity or disdain for those who would honor them. When one character, a downtrod­den postfeminist, strips down to Gucci under­wear and heels, her self-reflexivity and droll wit remain impressive: "I'm not a person today; I'm an object in an artwork. . . . It's about emptiness." By single-handedly adopting one posture after another, Fraser makes visible the seams and pretense of these positions and the ubiquity of these types of speeches in the art world. Here professed humility can be seen as a front for grandiosity, revealing the self-congratulatory circuit of the art world. But what can feel in some instances like self-conscious posturing is also shown, in her embodied performance, to be the genuine sentiments and vulnerable emotions of figures deeply invested in their work and the rituals intended to honor achievement. Official Welcome masterfully balances these clashing affects of cynicism and gratitude.

Notes on the Margin, by Andrea Fraser, 1990/2013
Andrea Fraser, 
Notes on the Margin, 
1990/2013

For Take It or Leave It, Fraser has expanded her 1990 work Notes on the Margin. Adopting the form of museum wall labels—which provide basic information about the objects on view, sometimes accompanied by interpretive text—Fraser's work consists of fifteen labels (the original version had seven) interspersed throughout the exhibition. Origi­nally created for an eponymous exhibition curated by Juli Carson at Gracie Mansion in New York City, the texts are appropriated from statements made by US senators and congress­men, such as Senators Jesse Helms and Charles Grassley, during the battles over funding for the National Endowment for the Arts (NEA) in 1989. The labels include phrases like, "This work is shocking, abhorrent and completely undeserv­ing of any recognition whatsoever," and "He is not an artist, he is a jerk. . . . And he is taunting the American people." Directed primarily at the artists Robert Mapplethorpe and Andres Ser­rano, whose photographs were at the center of the debate, the hateful comments not only took aim at the NEA but also advocated broader acts of censorship (while claiming that it was a matter of restricting how tax dollars are spent). By smuggling these attitudes into the ostensibly "neutral" format of the wall label, and then installing them among the other works in Take It or Leave It, Fraser deftly carries out a bait and switch. On one level, the commentary highlights very real attitudes and threats to creative free­dom; on another, the labels turn back on them­selves, pointing not to some political and ideological elsewhere but to the fact that wall texts—impersonal and benign by design—can in practice be vehicles for strong, and potentially manipulative, opinion.

—Leora Morinis


  • Martha Schwendener, "At the Mausoleum, Art about Art Houses," New York Times, February 10, 2012.
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Martha Schwendener, "At the Mausoleum, Art about Art Houses," New York Times, February 10, 2012.

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"Andrea Fraser." Take It or Leave It: Institution, Image, Ideology Digital Archive. Los Angeles: Hammer Museum, 2017. https://​hammer.ucla.edu/​take-it-or-leave-it/​artists/​andrea-fraser/​.