Artists Harrell Fletcher and Adam Moser will document the span of an academic year at the Hammer through the lens of a school yearbook. Yearbook investigates the inner workings of the Hammer– the visitors that come through it, the artists that provide the motivation to come in the first place, and the staff that make it possible. With regular visits to the museum, the UCLA yearbook staff, in collaboration with the artists, will be creating the texts and documentation for the publication. The yearbook will be published in June 2012.
The accumulating information will also be posted on www.hammeryearbook.com. This website will serve as a place to present the artists’ and students’ process in the development of the project.
Documentation for the Hammer Yearbook, began on October 2nd, when visitors were invited to meet the artists and to have their portraits taken for the book. A group photo of all visitors was shot on the lobby stairs that day. Until the end of March, when visitors come to the museum they can have their portrait taken in the lobby to be included in the yearbook.
The Hammer Museum’s Public Engagement program seeks to create a new kind of interactive museum: an artist-driven visitor engagement program that encourages contact among visitors, artists, and Museum staff, and activates spaces in imaginative ways.
Public Engagement was established in 2009 thanks to a James Irvine Foundation Arts Innovation Fund grant. Via Public Engagement, artists examine and respond to fundamental museum issues related to the visitor experience in an attempt to deepen the Hammer’s connection with its guests.