With the technological tools of making and distributing at our fingertips, the exhibition Graphic Design: Now in Production makes the point that everyone can be a designer these days. The second annual Family Day at the Hammer encourages all ages to participate in design by creating their own letterforms, screen-printing t-shirts and posters, interacting with new design technologies, viewing ground-breaking commercials screened in the Billy Wilder Theater by the UCLA Film and Television Archive, and more.
Featuring workshops with professional graphic designers like:
You're Just My Type! Experimental Typography + Collaborative Design
With Designer Margo Graxeda
Best for ages 6 and above
Create your own alphabet! Make 3D letterforms out of clay! Collage using found typefaces! Work with Designer Margo Graxeda to create your own typographic masterpiece and contribute to a group design piece, as you begin your love affair with type.
Make Your Mark: Screen-printing Graphic Posters
With Designer Eric Gardner
Best for ages 8 and above
Make your mark by creating a multi-layered poster made through a traditional screen-printing process. Work with Hammer Designer Eric Gardner to learn how to layer screen designs and pull inks on beautiful French press papers for your own customized graphic poster.
Pocket Book: A Zine-making Workshop
With Designers W. Henri Lucas, Brian Roettinger, and Gail Swanlund
Xerox the stuff from your pockets or purses and help create a limited edition zine! Participants will learn how to produce five zine “issues” over the course of the event with famed designers W. Henri Lucas, Brian Roettinger, and Gail Swanlund.
Dancing Design: LIVE Motion Graphics & Video Mapping
With Dave Harrow (aka VJ Oicho) and Omar Salas
Learn about how interactive Motion Graphics are created and performed for live events with the Hammer audio-visual staff. Using graphic design elements from the current Hammer exhibition, participants can make color, text and image combinations dance around the screen creating light and motion with live video manipulation.
Trip the Light Fantastic: Commercials and Motion Graphics From Robert Abel & Associates, 1971-1987
Presented by the UCLA Film & Television Archive
Robert Abel & Associates (RA&A), helped to define the look of an era and to change the future of moving-imagemaking forever. Abel pioneered the application of computer-generated imagery (CGI) in commercials, broadcast television and film. Enjoy a presentation of some of RA&A’s most iconic work in the 70s and 80s, curated by the UCLA Film & Television Archive.
Tot Spot: Design for Little Ones
With Artist Mekenzie Kay Schneider
Little ones can experiment with graphic elements like letter stamps, dot markers and paint rollers on their own or on a collaborative mural. Parents and kids can also take a pause and read childrens’ books furnished by the Westwood Library Branch, or play with building blocks.
Snap Yourself! Photo Booth
Free Picnic Lunch
Served 11:30-1:30 in the North Courtyard
Provided with generous donations from Whole Foods, Aquahydrate, and Jarrito’s.
ATTENDING THIS PROGRAM?
ALL HAMMER PROGRAMS ARE FREE
Ticketing: Tickets are required and available at the Box Office one hour before the program. One ticket per person, first come, first served. Early arrival is recommended.
HAMMER PLUS Benefit: Members receive priority ticketing and can choose their seats, subject to availability.
Parking: Under the museum, $3 flat rate on weekends (cash only)
Family Day received generous support from the Art 4 Moore Fund of the Tides Foundation.
Public programs are made possible by a major gift from the Dream Fund at UCLA. Generous support is also provided by Hammer Members; Susan Bay Nimoy and Leonard Nimoy; Bronya and Andrew Galef; Good Works Foundation and Laura Donnelley; and an anonymous donor.