3 Questions with Piero Golia

Why L.A.? Why did you choose to work in this city in particular?

Frank Lloyd Wright said "Tip the world on its side and everything loose will land in Los Angeles." I didn't consciously moved to L.A. to work–actually when I first arrived I didn't work at all–I was spending my days driving around, exploring the city. Then manifest destiny. 

How has your time in L.A. shaped your work?

Los Angeles taught me the power of narratives. 

Favorite place in L.A. Go.

Target and Best Buy are definitely my favorite places to go.